Vivek VaidyaKetch — The Back StoryEvery start-up has a back story. So does Ketch. And this one is personal.6 min read·Mar 26, 2021--1--1
Vivek VaidyaHabu — the why and the what of the industry’s first Marketing Data OS“Another one?” “Really? “. That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another…5 min read·Feb 12, 2020----
Vivek VaidyaWhat’s luck got to do with it?“Luck and timing. The success of your startup has as much, if not more, to do with luck and timing in addition to your blood, sweat, and…5 min read·Jan 21, 2020--2--2
Vivek VaidyaHumility, Grit, and Self Deprecation — MA110 @ IIT DelhiOfficially, the Silver Jubilee reunion for the IIT Delhi Class of ’95 ended on Saturday. But I wouldn’t get to go through the yearbook for…4 min read·Jan 2, 2020----